Investing in your brand is non-negotiable in business today, but advertising can be intimidating and confusing for businesses that do not have experience in this field. That’s why many businesses employ the help of advertising agencies to promote their brands. It is recommended that you choose a full service advertising agency to carry out your brand’s advertising objectives.
There are many reasons why a full service advertising agency is the best choice for businesses looking for a complete solution to their advertising and marketing needs. Advertising agencies that offer a range of services are able to conceptualise and implement an advertising strategy for your business through a variety of platforms and mediums. A full service advertising agency acts as a partner to your business working with you every step of the way in order to understand your brand’s personality and needs. It is important for a full service advertising agency to see the bigger picture and have a full view of brand communications aspects and channels as they play out in your advertising campaign.
An experienced full service advertising agency will offer a number of quality services such as marketing & brand strategy, media strategy, buying & planning, digital marketing, social media, graphic design, copywriting, promotions r& events and post campaign analysis. You will find all you need to create an integrated media and advertising campaign under one roof. An added benefit of choosing a full service advertising agency is the high level of involvement you receive from a dedicated account executive, who make it their priority to see that your advertising strategy is aligned to your overall businesses objectives on a consistent basis.
Finding a reputable full service advertising agency may not always be the easiest task in a sea of agencies simply looking to make a quick buck with below the standard services. To make sure you choose the best agency for your brand, you should ask for the full service advertising agency’s affiliations. A few South African advertising affiliations that agencies should be associated with are: AMF, ACA, AMASA and the IAB.
One such reputable full service advertising agency, with over 4 decades experience in the South African advertising industry, is Ebony+Ivory. Their vast experience, inherent knowledge and varied skill sets ensure that you brand ambitions are realised. Ebony+Ivory’s motto is Resolution + Revolution, this is reflected in their flexibility which allows them to adapt to the ever-changing marketing and advertising environment to resolve a strategy for your business’s needs in the most innovative and cost-effective ways.
Delivering your advertising campaign with six star service is part of what makes Ebony+Ivory a unique full service advertising agency. Dedicated account executives always have in mind, “We value your business and brands”, and therefore added value is always part of Ebony+Ivory’s services. Ebony+Ivory is consistently rated by Objectivity (Pty) Ltd as one of the top performing agencies in South Africa, with best cost to value ratings in the industry. To find out more about Ebony+Ivory’s “plus factor” visit their website here: http://ebonyivory.co.za/.
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